Engineered Now

The Challenge: The founder of Engineered Now faced a personal challenge when he noticed neck and upper shoulder pain after spending hours in his Aeron Chair. Despite its ergonomic design, the lack of head support was causing discomfort. This experience sparked a mission to find the missing piece: a headrest that would provide the necessary support and enhance the chair's ergonomics.

Our Solution: Website Design: We designed a website that reflects the innovative spirit and ergonomic focus of Engineered Now. The site features a clean, modern layout with intuitive navigation, ensuring visitors can easily find information about their products. High-quality images and detailed product descriptions highlight the benefits and features of their headrests, emphasizing how they can transform an Aeron Chair into an even more ergonomic solution.

Landing Page: The landing page was crafted to immediately address the pain points experienced by potential customers. It includes compelling narratives about the founder’s journey and the ergonomic benefits of adding a headrest to an Aeron Chair. Visual elements like before-and-after illustrations and customer testimonials build trust and showcase the effectiveness of the product. Clear calls-to-action guide visitors to learn more or make a purchase, enhancing user engagement and conversion rates.

Result: The new website and landing page have significantly improved Engineered Now’s online presence. The design effectively communicates the brand’s mission and the practical benefits of their products. Users find it easy to navigate the site, understand the value of the headrests, and make informed purchasing decisions. As a result, Engineered Now has seen an increase in website traffic, customer engagement, and sales, solidifying their position as a leader in ergonomic solutions for Aeron Chairs.